Innovation Platform

Social networking infrastructure for mobile operators

Platform

Klyqme™ offers mobile operators the missing piece in their infrastructure: social networking. Mobile users can now network socially with each other using either SMS or a smartphone app.

Klyqme™ provides operators with a single platform to integrate their legacy value-added services, linking users under a single social network and serving as a launchpad for next-generation digital services.

Using Klyqme™, mobile operators no longer have to play the role of passive access providers for OTT applications. Big Data from social networking now belongs to it's rightful owner: the mobile operator.

Core Services

Core Services provide the basic glue for the Klyqme™ social network. Users can follow each other, broadcast or exchange personal messages and set up chat groups. They can also search for new friends, transfer Klyx and post pictures. All these services can be accessed using either SMS and MMS or the Klyqme™ smartphone app.

The Core Services suite comes with a Content Store for users to purchase Klyx, content and other operator services. It also has built-in tag-on advertising feature also allow operators to insert short text advertisement into every message delivered through Klyqme™.

Klyqme™ provides an app which runs on any smartphone with Android 2.3 (Gingerbread) and above.

Extended Services

Extended Services are value-added features, applications and games that can be deployed on top of the underlying Klyqme™ social networking platform.

An ever-expanding portfolio of applications and services is available from KChannels and 3rd party developers for the mobile operator to further generate revenue using the platform. Example of apps currently available: Codebreaker, Poll, Quiz, Kupid, Kall, Kad.

Klyx: The Virtual Currency

Klyqme™ offers a built-in virtual currency called Klyx. Users purchase Klyx to use services in the Klyqme™ social network. Operators are free to define the price in Klyx of services, content and virtual goods offered in Klyqme™.

Once an operator signs up as a Klyqme™ service partner, they automatically become a member of the global Klyqmatrix™ network. Klyqmatrix™ is the interconnect network linking the ever expanding Klyqme™ communities from different operators across the world into a single global social network.

Advertising Channel

The Klyqme™ platform also enables mobile operators to insert advertisement into messages and notifications sent across the social network. The platform intelligently slots ad messages into available spaces, unintrusively piggybacking them on users' messages.

This powerful ad-insert system can serve as an additional revenue source for the operator or simply be used as a channel for promoting its own services.

Klyxmatrix™: The Global Klyqme™ Community

Once an operator signs up as a Klyqme™ service partner, they automatically become a member of the global Klyqmatrix™ network. Klyqmatrix™ is the interconnect network linking the ever expanding Klyqme™ communities from different operators across the world into a single global social network.

Operator Integration

Klyqme™ can either be hosted by mobile operators themselves or deployed from KChannels' cloud infrastructure. The service requires connectivity to the operator's SMS and MMS gateways via the Internet or a VPN.

The essential requirements for the deployment of Klyqme™ are:

  • An assigned shortcode from the operator
  • Connectivity to the SMS-C, directly or via a gateway using SMPP, UCP or any HTTP-based protocol
  • Connectivity to the MMS-C, directly or via a gateway using MM7 or any HTTP-based protocol
  • Charging interface for airtime deduction

For value-added applications such as KALL (Voice services) and KLOC (Location-based services):

  • SS7 connection to the Mobile Switching Center (MSC)
  • Integration to Location Based Server(LBS) or Mobile Positioning Center (MPC)

Developer Api

A REST-based developer API is available for mobile operators to build new applications or integrate legacy apps onto the social network. Operators can also securely open up the API to its developer community.

Customer Service

A customer service web portal is provided for mobile operators to provide first level customer support. the social network. Operators can also securely open up the API to its developer community.

Reporting & Analytics

Service usage and revenue information are available online through a web interface. Data is updated hourly, providing mobile operators with up-to-date information on user behaviour.

The platform also generates raw CDRs which can be uploaded to Business Intelligence systems for analytics.