With this application every user can become an SMS and MMS content provider. Users create their own personal content stores. Contents published can be downloaded by any Klyqme user. Content are paid with Klyx. Revenue can then be shared between operator and the individual content provider. This application enables the operator to create a thriving market-place of user-generated content. The powerful SMS and MMS keyword interface enables even a feature phone user to open a content store in Klyqme™.